My passion for design and being creative is what drives me every day to work. I love what I do and making a living from my passion has been the greatest privilege of my life.
My computer hard drive is filled with all types of projects good, bad and ugly. As a designer, I’ve learned that every piece of work is subjective to what the client needs and wants. Sometimes what my designer instincts tell me goes totally against what my client needs so by listening to them I create my designs. Perhaps that’s not the right approach for some people but that is the beauty of design there is really no right or wrong. There are rules but as a designer, you decide which to follow. I believe no design is perfect as nothing is perfect in life. So my question is why to aim for perfection instead of wasting time on something impossible I try to have fun with what I have and express my myself through my work.
Designers need to free themselves from all these rules and bring back creativity, innovation, passion, and love for their work. Don’t get me wrong I know that to make a great design some rules need to be applied but there has to be balanced on how much rules and free expression comes into play. In this digital world, designers have a tough time to make things look more organic than computer generated if that makes any sense.
I will ask you to go through my personal work with an open mind I’m not trying to prove anything. I am a pretty good solid designer very well rounded and one ugly design is not going to change that. I’m confident in my skills and ready to work on any project big or small. FYI I’m crazy fast to come up with ideas and meet tight deadlines.